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the MICAM: edition number 84 is “Extra Large”
21
09
2017
 
the MICAM, the world’s most important footwear show, closes its 84th edition today at Fiera Milano (Rho) with a certified attendance figure of 47,187 (+5.6% more than in September 2016), including 27,880 visitors from abroad (+5%) and 19,307 from Italy (+6.5%). 1,441 exhibitors participated, including 797 Italian and 644 international exhibitors. Among international visitors, the number of Russian buyers was up 32% over September 2016, as was the rest of the CIS area.
 
This was followed by buyers from the USA (+15%), China and Hong Kong (+7%). Among EU markets, France was in pole position (+6.7%), followed by Germany (+4%). Once again, ITA Agency supported the event by selecting buyers and reporters from the international press. In this edition, to support Italian manufacturing industry, alongside the historic companies at the heart of the event, Fendi, Salvatore Ferragamo, Gucci, Prada and Tod’s appeared once again, joined by important brands new to the event, such as Giorgio Armani, Jimmy Choo, Dolce&Gabbana, Sergio Rossi and Ermenegildo Zegna.
 
The project’s success is in part due to the support of Carlo Capasa, chairman of Camera Nazionale della Moda. “the MICAM has confirmed its status as a key event for the footwear industry,” says Assocalzaturifici President Annarita Pilotti. “The event continues the long process of renewal begun in the last edition. We have achieved two important goals: bringing big names in Italian fashion to the event for the second time in a row, and obtaining a new position on the trade fair calendar, managing for the first time to make the last day of the MICAM coincide with the start of Fashion Week in Milan.
 
But,” continues Pilotti, “the MICAM also offers an opportunity to reflect on the dynamics of the industry, its critical points and the opportunities it has in store for businesspeople who are confident about renewal. The true challenge, as Council Chair Paolo Gentiloni noted in this edition’s extraordinary opening ceremony, is “holding together local roots with innovation, marketing and research”.
 
The event will continue its symbolic voyage through Dante’s canticas with “Vanity”, scheduled for February 11 through 14, 2018 and with “Envy” scheduled for September 16 through 19, 2018 at Fiera Milano (Rho).