Macef Brasil makes its debut in Sao Paolo from June 19^th through 21^st, followed by FoodHospitality World in Bangalore from 21^st through 23^rd. Fiera Milano brings to Brazil and India sectors which embody the excellence of Made-in-Italy production: gift and fancy goods for the house, food and professional hospitality

 

Milan, 20th June 2012. Fiera Milano speeds up its international activities. In the presence of Mauro Marsili, Italian consul in Sao Paolo, and Giovanni Sacchi, ICE general director, the first MacefBrasil, Salone Internazionale della Casa, opened yesterday. The event repeats the winning Italian formula by exporting Italian excellences in Sao Paolo. MacefBrasil is organized by Fiera Milano in cooperation with Cipa FM Publicações and EventosLtda, a well-established Brazilian exhibition operator which, since January 2011, has been part of Fiera Milano group. Begun with Macef Russia in May, Macef internationalization is further strengthening.

 

On a 8,000 square meter exhibiting surface, Macef Brasil is expecting 3,000 professional visitors.

 

From Brazil to India. The second Indian FoodHospitality World will be held from June 21^st through 23^rd, in Bangalore, after its debut last January in Mumbai. The professional exhibition, purposely conceived for the non-European big markets, combines the expertise of the Milan-based exhibition company with Tuttofood (food sector) and Host (professional hospitality).

 

6,000 buyers are awaited, representing important Indian wholesalers, retailers and hotel chains.

 

As for FoodHospitality World, Fiera Milano can rely on two important partners, whose participation to the initiative is a guarantee for success, given their deep knowledge of the relevant local markets: Hannover Messe, Fiera Milano’s partner in the joint venture operating in India and China, and Express Group, local editorial group, organizing conferences and exhibitions, which has been in charge for ten years of the organization of one among the leading trade exhibitions in India: Hospitality World - India’s Leading Hospitality Trade Show.

 

FoodHospitality World will be held in China in November, than in India in January 2013 and in Brazil in March 2013.

 

“We strongly believe in Macef and FoodHospitalityWorld” said Enrico Pazzali, CEO at Fiera Milano. “These are excellent initiatives, which not by chance have aroused great interest in our international partners. For Macef, Brazil is the country which, among the emerging ones, mostly appreciates Made-in-Italy brands. Home décor retail trade in Brazil grew by 21% from 2006 to 2011. On the crest of the wave of highly increasing tourism demand, India is creating reception facilities and services, whose standards are increasingly higher. The food market is also recording growth, according to forecast Indian net imports will significantly grow in the next years. Food Hospitality World will effectively meet the needs of this increasingly demanding market”.