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 A significant and increasing part of Fiera Milano business is carried out abroad, particularly in China, Brazil, India, Russia, Turkey, South Africa and Singapore. A flexible internationalisation strategy has been adopted which involves corporate partnerships (such as the one with the Hannover Trade Fair in China and India in 2008), acquisitions (such as the Brazilian trade fair operator Cipa in 2011 and the trade fair companies Interteks in Turkey and Cape Gourmet Food Festival in South Africa), commercial agreements and direct presence (OOO Fiera Milano has been set up in Russia).

 

The first Russian edition of Macef, the international home fair, was held in Moscow from 30th May to 1st June 2012 and the first edition of Macef Brazil was in San Paolo from 19th to 21st June. In July, Brazil was also host to the first Enersolar, an event on alternative energy. Last January, and then again in June, India played host to Food Hospitality World, a new professional exhibition for the foreign markets addressed to food and professional hospitality sectors. Food Hospitality World made its debut in China in December 2012.

 

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