BIT is the reference point for the international travel industry, a can’t miss appointment for trade professionals in the tourism sector. Its multi- target formula brings in over 90.000 visitors in just 4 days, among which 60.000 trade operators (44% are travel agents). With 2.000 exhibitors coming from 120 countries and 86.000 sqm exhibition area, BIT is the right place to get new ideas, find out about next year’s tendencies in advance and get confirmation regarding your business decisions.
BIT allows you to meet the private travelers, too; it increases your business’s visibility exposing you to highly receptive audiences, who are constantly seeking new ideas for their vacations and are highly active on social networks. The exhibition has three main sections: Italy presenting the entire Italian tourist offer (regions, municipalities, provinces), proposing from the next edition a better exposure thanks to the new themed islands, THE WORLD showing a wide range of destinations and international companies and the new Business Village including Tour and cruise operators, hotel chains, air, sea and rail transport, rentals and tourism related services, technologies. BIT also offers a rich training events calendar and two workshops: BIT BUYITALY, the most important workshop for the Italian tourism product and BIT Buyclub dedicated to club operators.